Forget the Election Campaign – Its Vikings Vs Archaeologists in the Race for Visitor Award

Issued 21/4/2015

Two of York’s best loved visitor attractions are going head to head to win the hearts and minds of the public and be crowned the Best Family Friendly Experience at the 2015 Visit York Tourism Awards.

Residents of York were in shock during this election campaign when they were greeted not by the sight of men in suits with political rosettes but rampaging Vikings from the JORVIK Viking Centre and Archaeologists from its sister attraction, DIG – An Archaeological Adventure, out canvassing for votes for their respective attractions to win the title of ‘Best Family Friendly Experience’.

“We were very pleased that both JORVIK and DIG were shortlisted for this prodigious award. The teams at both attractions work hard to offer the best experience to all our visitors but families are extremely important to us and for either attraction to win would be a testament to this”

Said Sarah Maltby, director of attractions for York Archaeological Trust, who own and operate both JORVIK Viking Centre and DIG as part of The JORVIK Group of attractions.

When asked if the fact that both attractions being up for the same award would cause tensions between the respective teams Sarah commented:

“A bit of internal competition can be great for an organisation. All our attractions work together to showcase York’s fascinating history and each want to offer the best experience to our visitors. So, the chance to be voted the best by the public only pushes them harder.”

The public are encouraged to vote for their favourite attraction by searching online Vote JORVIK or Vote DIG. Voting closes at the end of May.


Notes to Editors

Photo Caption: Vikings Ragnar & Bard, from JORVIK Viking Centre and Adam Cliff and Emma Boast fro DIG – An Archaeological Adventure go canvassing for votes in York.

(High-Res images available for download below – left click on image and save as)

The Visit York Tourism Awards 2015 take place on Wednesday 3rd May at the National Railway Museum.

For more information and a full list of finalists visit

About The JORVIK Group

The JORVIK Group is owned by York Archaeological Trust and comprises:

JORVIK Viking Centre, which celebrated its 30th anniversary in 2014


Barley Hall

Richard III Experience at Monk Bar

Henry VII Experience at Micklegate Bar

The JORVIK Group also organises York’s annual JORVIK Viking Festival in February and the JORVIK Medieval Festival in August.

Media Contact

Paul Whiting, Marketing Officer

01904 543433